A production logo is a logo used by movie studios and television production companies to brand what they produce. We have looked at multiple trailers to identify common conventions throughout the trailers in regard to production logos.
One trailer we looked at is The Last Stand. The Last Stand is a film about a mexican drugs cartel that is heading to the Mexican border and it is Arnold Schwarzenegger job to stop them. The production company for this film is Lionsgate. What we found interesting was that the production logo was not the first thing to appear on the screen. Before the production logo there is a segment of the film. This sets the scene and it can be related to Lionsgate because they are known for making well known and successful films. Also Lionsgate is is an independent film company. This is significant because if we decide to make an independent film trailer then we can use this as research.
Another trailer we looked at was The Campaign. This is a Hollywood film. There are clear differences between The Last Stand which is an independent film trailer and The Campaign which is a Hollywood film. One of the differences is the start of the film. The Campaign starts with the production logo of Warner Bros. The reason for this is probably because Warner Bros is more well known then Lionsgate. This therefore means that the audiences can identify the production logo and recognize it is a good film without seeing any footage because Warner Bros produces it. Also the whole Warner Bros animation isn't actually shown. This represents that the Production logo may not be the most important thing to show in a trailer.
Joe, these most recent posts on production logo analysis are very good. Audiences do identify with "big name" production companies or conglomerates.
ReplyDeleteTo improve. Check the A2 media blog to make sure you are up to date with what you are posting. Your target audience post is a little brief and you haven't made a start on your sound/music research yet.
You can check the blogs of other members of the group via the A2 blog too, check the links to the right of the homepage.
This would currently be a "C" by the way. To get a "B" follow my suggestions as above.
Delete