Length: 2:32
Genre: Fantasy
Production Companies: Warner Bro's, Newline Cinema. Metro Goldwyn Mayer
Overview: The trailer for "The Hobbit" establishes that the story of the film will revolve around Bilbo Baggins and a "adventure" which will lead him away from a hectic lifestyle in the company of Gandalf and 12 dwarves. This is gathered from the dialogue of the trailer and how the majority of the focus in terms of cinematography is centred around the character. As the film is of the fantasy genre, the trailer shows establishing shots of visually pleasing locations which due to to sharp detail and lighting look out of this world.
Effectiveness: The trailer has many references to the original Lord of the Rings Trilogy directed by Peter Jackson. Locations, Characters and Props which are associated with Lord of The Rings are predominately in focus when in shot e.g. the one ring is in focus in the climax of the trailer which signifies it's significance. Whilst this will be picked up by those who have watched the previous three films those who are unaware of these signs will find the trailer confusing however the traditional elements of fantasy films such as action and awesome imagery makes it an appealing trailer.
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